The current tariff situation for American game companies is an existential challenge. This article is about the effects of tariffs on MCG’s products, and what that means for you. It’s not about how our industry is structured, why we can or cannot find ways around this crisis, or how industrial policy might change the industry at some future time. It’s also based on the situation as of this writing; we may continue to see changes in tariff policy, and these changes might alter the plans and strategies you’re about to read. Get the full picture here.